Stay Current: Just Because They Move Away Doesn't Mean You Lost Them

Look - the list is a big deal. When you get a customer's name and address, that is gold. That is all you need to get them on it. Then you can market to them over and over and over..... Until they move. How awful is that? Once they change their address, is that it? Then you need to start the whole acquisition cycle all over again.

Just stay focused for a minute there, peanut. A change of address with the USPS is not an endgame for your customer. What is most important to remember is that even though a former customer may have moved away, that does not mean that you can not or SHOULD NOT continue to advertise to them. Please remember this is not 1910. There are ways to hang on to customers even when their place of residence changes.

For starters, very six to twelve months, you should ask your mailing service to perform an NCOA on your mailing list. NCOA stands for National Change of Address. The US Postal System keeps a 'master file' of every residents address. When you move, do you remember going to the post office and filling out the 'change of address' card (also known as the Address Change form)? Well that is the way the post office keeps tabs on you and makes sure you get every stitch of mail you have coming to you. They are simply updating your record with your new address.

Now it will depend on who you are using for mailing but you should be sure to ask them about NCOA service. Some companies charge you additional for it. Others just include it in their processing costs. Either way, you should always ask, just to make certain you are ensuring your campaign is getting sent to the intended target and not needlessly ending up in some post office recycle bin. As long as the recipient has updated their file, you will generally be alright. However, the post office will not forward your mail forever and you need to be sure that your list is up to date. If you don't run NCOA, eventually the post office will stop forwarding mail from a recipient's old address. That translates to lost marketing dollars for you. And for any of you who read my articles with any regularity, you know that I am not a fan of wasting money.

I should point out that there is a bit of a lag between when a person sends in their change of address card and when the postal service actually updates the list. I have seen it happen as quickly as four days. Conversely, I have also seen it take as long as six weeks! Now remember, the is the postal service so don't bother trying to complain to anyone. And whatever you do, do not blame your mailer if some mail comes back "Undeliverable" before you verify that the post office has the most current address.

I make a special point to mention this because I have been on the receiving end of some very abrasive commentary from clients who's mail was returned, all be it a tiny amount (.002%), when there issue rested with processing time at the post office. My advise is to ask your mailer to through the NCOA service in to your processing charges. They will be more inclined to do so if you are running mailing programs through their facility consistently (at least once a month).

Mark Ryan
http://www.directmailsecrets.net
http://directmailsecrets.net/affiliateprogram.aspx

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Network Marketing - Alice in Wonderland Syndrome

Most network marketing leaders will tell you to talk to EVERYBODY. Present your offer to anyone who is breathing and has a pulse. I know because when I first started in a few multi-level marketing programs that is exactly what they would advise me. And I in term would advise or train others joining our network marketing team to do.

I call this the "Alice In Wonderland Syndrome". Remember when Alice was totally lost and asked the cat for directions:

Alice: Would you tell me, please, which way I ought to go from here?

The Cat: That depends a good deal on where you want to get to

Alice: I don't much care where.

The Cat: Then it doesn't much matter which way you go.

Many of our network marketing leaders are advising you to just go anywhere and talk to anyone. Any wonder why there is such a tremendous burn-out rate of people who enter and then exit the network marketing field? By going anywhere and talking to anyone, you face rejection after rejection. Soon you will stop talking to anyone including the right ones.

Now there are some neat phrases that will be used to encourage you to talk to everyone: "If you are limiting the number of people you talk to, you are limiting the growth of your group.", "There is gold in cold" (which means there is a lot of money to be made by talking to total strangers about your mlm business such as when you get gas, talk to the person getting gas at the next pump about how you have a business opportunity you would like to share with him/her).

Any surprise that network marketing has had such a horrendous reputation? One leader that I heard speak one time compared one of the eager-beaver methods used to prospect as instead of tossing out bits of bread to try to attract the bird (new prospect), they throw an entire loaf of frozen bread at the bird and chase it away. 

As a professional onlime marketer, you need a prospecting tool or lead generation system. You are not talking to everyone to become a member of your team. Remember, the 1.5 billion (that's right, with a "b") people worldwide who are connected to the internet is your market. Since your mlm's compensation plan is probably substantial, you do not need a gazillion people to be financially successful in your particular network marketing business.     

You must let this internet-based, autopilot system do the sorting of prospects for you 24/7.  Letting the system weed out the few players from the large number of tire kickers will save you time (and money).  And, the system is so duplicatable, every team member in your group can very easily set it up and rapidly grow their (your) group as well.

So when members of your team turn to you for advice as to what they can do to quickly (and profitably) build their group, you can wear your best chesire cat grin and say "I know the exact system to give you explosive growth."

Andy "Acci" Acciaioli

http://HowToSponsorReps.com

401-447-0486

3% Of Network Marketers Are The Money-Makers, Making Over $10/Week. The Other 97% Make $10/Week Or Less (OR NOTHING). The 3 Percenters Certainly Don't Waste Their Time (Or Money) Begging The Wrong Prospects To Get In Their Group. Neither Should You. I Can Guide You To A Better Way To Obtain Prospects For YOUR Business. [http://www.howtosponsorreps.com]

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How to Be a Successful Metal Detector

The Internet is littered with advice from keen metal detector enthusiasts advising beginners on how to get the most out of their metal detector and increase the chances of finding something valuable. Here are five of the most interesting tips to get you started.

1. Comb a beach after rain
Even if you have a cheaper metal detector that does not detect to great depths, or if you have already scoured a beach for finds and turned up nothing, it pays to return to the site after it rains because water makes the ground more conductive and your detector's range increases as a result, giving you access to deeper finds that other detectors may have missed!

2. Use your metal detector on snow
Most people would not think to go metal detecting after snowfall, but your detector is just as able to find valuables under snow. As with sand, a ring lost on snow quickly becomes buried. Take a metal detector with you next time you go skiing, as numb fingers and valuable rings often become separated when skiers take off their gloves.

3. Hire or buy the best detector you can afford 
Metal detectors vary greatly in quality and the more expensive models can detect to greater depths, as well as being better able to distinguish trash from something of real value. This can save you a lot of digging time and ensure you have the best chance of making a find.

4. Use old maps
Old maps are a metal detectorist's best friend, as they show the sites of ancient dwellings, paths and roads which can provide clues as to where to go treasure hunting. Look out in particular for sites of old mines, as you never know what might be buried thereabouts by those that dwelled there in ancient times.

5. Forget not the water
Bathers on beaches are typically covered in suncream and when they wander into the surf to wade, they often lose their rings. Return at low tide to scour the shoreline for buried treasure!

Author details:
Michael D. Hall is a consultant at erento, the world's largest online rental marketplace. erento lists over 1 million rental items in 2,200 categories such as Metal Detector hire, Dehumidifier hire and many others.

Article Source: http://EzineArticles.com/?expert=Michael_D._Hall

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How To Make Money The Old Fashioned Way

There are many advertisements offering to sell you techniques labelled how to make money the easy way but the experts know that these get rich quick schemes are a sham; just a way to separate any fool from his money.

The cognoscenti know the secret and in the early days it is delightfully simple; get rich slowly is the key to wealth. It is a failsafe process and has been around for thousands of years long before Biblical times and the ancients were well-versed in the art of making money.

There are five rules which every aspiring wealth-creator needs to know. First, do not spend all of your salary on your daily needs and wants. Allocate some seed money, money that is used for savings and then when there is enough of it, realistic investment. If you can allot at least 10% of your income to a savings account you will have made a good start. But you must do this every month and not borrow from it, treat it as untouchable and it will be the basis of your future wealth and prosperity.

Secondly, you must invest your savings in fruitful enterprises that provide a good return without attendant risk of loss. If an investment opportunity is too good to be true - it probably is! Remember the maxim a fool and his money are soon parted - it is still true today. So, if you do not understand an investment opportunity, talk to someone who does, or ignore it.

And that is the third way on the path to wealth. Only invest in something you do not fully comprehend if you are guided by people who do know what they are doing. Finding someone who does understand financial investment can be a tricky business these days. Otherwise the major banks would not be in the mess they are in throughout the world. They have taken risks with their capital and done the very opposite of what they advise others to do.

Fourthly, if you invest in something, ensure you understand what you are getting into. The golden rule is, if you do not understand all the implications of the investment, do not do it. The world is full of people who went for the latest hot tip from their hairdresser. Why would you take financial advice from a hairdresser?

And fifthly, beware of rogues, vagabonds and downright thieves who simply want to steal your money by offering impossible interest rates for short-term gain. There are very few viable get rich quick opportunities in the world today so caution, prudence and wisdom are eternal watchwords as your savings increase. Rogues come in all shapes and sizes; some are even your kith and kin. So, beware of relations who want to start a business and have not had the foresight to save anything for investment and want to use your seed capital.

There are no unfathomable secrets in how to make money the old fashioned way because the path is well-trodden by those who are in the know and have had the forethought to learn the lessons. George S. Clason in his novel approach to financial investment, The Richest Man In Babylon knew all about the ancients and their approach to money-making. He cleverly encapsulates some long-standing truths into Babylonian legends which provide some fiscal commonsense sadly lacking in many financial institutions in the recent past. All in all, an excellent read and an admirable text book for those who want to know how to make money the old fashioned way.

Jack has been writing articles for a number of years. As well as specializing in self-help and motivation - http://amotivatedmind.com/ he also writes extensively on heartburn and indigestion and has recently become aware of the benefits of CQ10. You can check out his latest website over at http://cq10.org/.

Article Source: http://EzineArticles.com/?expert=Jack_Ritchies

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How to Determine the Value of Gold Coins

The Value of Gold Coins depends on two factors

When determining the value of gold coins, one must consider two factors: Intrinsic Value and Collectors' Premium.

Intrinsic Value and the Selling Price of Gold Coins

The intrinsic value of a coin is the value of the gold itself. In other words, if you melted the coin and sold it as bullion, that would be the intrinsic value of the coin. With modern bullion coins (most of the coins on the market), the intrinsic value equals the value of the coin. Bullion coins are offered for sale online and at gold coin dealers. Make sure you determine what the dealer's commission and shipping are for the coin before you buy it. The coin should be priced just above the spot price, so as to include the dealer's commission. Coins priced below the spot price of gold should be avoided-they are most likely fake coins.

Collector's Premium

The collector's premium can greatly add to the value of gold coins. As an example, a rare $20 gold piece from 1861 in mint condition sold for $2.5 Million! Many investors and dealers advise that collectors' coins (also called numismatic, rare or scarce gold coins) perform better as investments than gold bullion coins. There is a barrier to entry though: knowledge. You must do research and know what you are buying and how much it is worth so you do not get duped. For most investors, keeping up with the dynamic collectors' market is a daunting task-they would rather just buy gold bullion coins.

The four factors that contribute to a coin's collector's value are:

1. Rarity
2. Grade (or Condition)
3. Quality
4. Popularity (often linked to historical significance)

Bullion or Numismatic?

As mentioned above, the choice between investing in numismatic coins versus bullion coins is not always a clear choice. The goals of the investor play an important role, and it comes down to personal choice. Those who select numismatic coins argue for the possibility of a better return on investment over time and the fun of being a collector. Those who select bullion coins argue for the simplicity of the investment and not depending on the collector's market for the value of the coin.

So, there you have it. A gold coin's value can be broken down into intrinsic value and collector's premium. You can make it even simpler by electing to purchase bullion coins, which do not have any collector's premium.

Brian is an expert on gold investing and gold prospecting. His website, The Gold Spot [http://www.the-gold-spot.com/index.html] is a comprehensive guide to gold investing and gold mining for hobbyists. For more information on the value of gold coins, go to http://www.the-gold-spot.com/value-of-gold-coins [http://www.the-gold-spot.com/value-of-gold-coins.html]

Article Source: http://EzineArticles.com/?expert=Brian_Cheek

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Do Central Banks Control Gold?

When the gold standard was in force, central banks internationally manipulated gold rates in order to protect their national currencies. The best example is the US, where only between 1913 and 1920 inflation rose by a stunning 98%, while the gold price remained the same. In 1933, when it became impossible to keep the same price, while the great depression ravaged the country, the citizens were obliged to sell all their gold for $20 an ounce and then the price of gold was promptly adjusted to $35 dollars an ounce. In this way, its price got in line with inflation. But then again its price was kept artificially low so that by 1970 with an inflation of 306%, the price of gold was still $35. To solve the problem, without having to pay foreign governments in gold, the US just abandoned the gold standard and allowed their citizens to buy gold on the free market.

These days, the control of the gold price by central banks is taking different forms. Central banks signed two five-year gold sales agreements, as a result of their decision to reduce their gold holdings given their current standing up against Euros and dollars. But not only that Germany and Italy - respectively the second and the fourth largest gold holders in the world - have not sold any gold at all, but the other central banks had not respected their quotas either. Finally, not only that all gold sales have virtually ended, but all the central banks, confronted with the decline of currencies in response to the global financial crisis, changed radically their plans, beginning to buy gold, starting with all their domestic resources.

Both previously, as large sellers, and now, as large buyers, central banks have played a fundamental role as regards gold rates. While formerly they succeeded to keep the gold price low by massive sales, now they are pushing it up by massive purchases. Given that they buy by the ton, the price can go up by even thousands of dollars. On the other hand, given that their only interest is to buy gold, without being hampered by profit making goals, but aiming only at hedging their reserves and, as such, surviving, there is nothing to stop them from buying as much as they can in the foreseeable future, except for the lack of supply. Both by the quantities they require and by their increasing the price, they may prevent retail investors to purchase gold.

At the same time, they may control gold by increasing inflation. Under the Bretton Wood agreement, central banks printing money undertook to have their currencies backed by US dollars. But with the huge debt of the US that has pushed the dollar value down, the Federal Reserve printed, for instance, 1 trillion dollars in just two years in order to cope. This is the surest way to increase inflation and weaken the dollar further and, consequently, the value of other currencies backed by it. But gold is a commodity as any other commodity. When the dollar value decreases, all commodities become more expensive, the oil and gold included, sellers expecting devaluation.

Therefore, either by buying gold to protect their currency reserves, or by printing currency to pay national debts, central banks actually control the price of gold.

Learn from professionals how buying gold can help you in times of recession.

Article Source: http://EzineArticles.com/?expert=Jack_Wogan

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Forex Trading Secrets - How Do Gold and Oil Prices Impact Currency Prices and Your Forex Profits?

Financial markets today are intertwined. Even though the forex market is the "grand daddy" of all other markets based on sheer size and daily volume, currency movements are correlated to other smaller financial markets, namely gold and oil. Here's an analysis of how movements in gold and oil impact the forex market.

Gold
Gold has always been a valuable investment option, an alternative to the U.S dollar, and even as a hedge against inflation. While it is true that the long term correlation between the gold and the forex is just the opposite that is when the US$ is trading low, the price of gold is higher and vice versa, the short term correlation between the two is almost zero as each market reacts based on its own internal dynamics and liquidity.

Perhaps it might be concluded that the gold market, which is significantly smaller than the forex market depends more on the performance of the forex market, rather than the other way around as it is often seen. That said any intense fluctuations in the gold prices could influence the US $ and invoke the law of inverse movements and plunge the value of the dollar.

Oil
Now this is a 'slippery' area where many new forex traders go berserk thanks to the misinformation doing the rounds! The raw connection that one can see is that the currencies of the biggest oil producing countries could rise or fall depending on the increase or decrease in their oil productions. Another theory is that the currencies of the oil importing countries will fall when the oil prices shoot up.

However, correlation studies on the impact of oil on the forex market have shown no such strong relationships between the two especially on the short term which is the focus of most currency trading. Perhaps the best way to track the currency market movement is to ascertain the long term correlation between oil prices and the forex market from the inflationary viewpoint and its impact on the economic growth. For example an increase in global oil prices could mean higher inflation and a slow-down in the country's economic growth which could impact the movement of the US$. Except for this one the impact of oil on forex is only as good as the other financial markets.

Double your profits and trade emotion-free by using an automated trading robot. For a free report [http://forextradingsecrets.us/] on an automated trading robot that I recommend based on first-hand experience, go to [http://forextradingsecrets.us/].

Best of luck with your forex trading adventures - make some big money in today's volatile but lucrative times!

Article Source: http://EzineArticles.com/?expert=Chris_Cornely

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